He is Controller of Arts at the ITV channel LWT, where he has worked since 1982. He is one of a number of important Labour Party figures who worked at LWT, including Peter Mandelson, Greg Dyke, Trevor Phillips, Gerry Robinson, Charles Leadbetter (DEMOS) and Barry Cox (former Chief Executive of the ITV Network Centre).
Barry Cox was a neighbour of Tony Blair when he lived in Hackney in the early 80's. Blair regularly stayed in his house in the South of France before Geoffrey Robinson offered his villa in Tuscany. Barry Cox acted as fundraiser for Blair's campaign for the Leadership of the Labour Party in 1994, raising £79,000. In the previous year LWT executives, including Lord Bragg, Barry Cox and Greg Dyke, made £8.7 million when LWT retained its ITV franchise. Cox and Bragg donated some of this money to Blair's campaign.
Lord Bragg was chairman of Border TV from 1990-95 and is a Governor of the London School of Economics, along with Cherie Blair, Lord Puttnam, Lord Stevenson and Lord Gavron, and where Anthony Giddens (3rd Way guru) is Director and Lord Layard (an adviser to the DfEE, given a peerage in March 2000) is a Professor.